Dr Larry Baker



Selling Styles


Intended For

Sales representatives and sales managers.

Description

More purchases are made from sales reps who provide products and services that meet buyers' "specs." Even more sales are made by the sales reps who also can adjust their selling styles to match the various buying styles of individual buyers. To have an "edge" on competitors, make sure sales reps know how to sell to buyers having different buying styles, in other words, different values, attitudes and emotions influence their decisions.

Results

Discover how to create rapport with even the most difficult prospects and customers. Recognize buyers' various buying styles and learn how buyers want to be sold. Increase sales by learning how to comfortably adapt your selling style to customers' buying styles.
"Maximize time spent with each customer to produce higher sales with less effort."
Content
  • Selling style analysis.
  • Buying style analysis.
  • Altering selling styles to match different buying styles.
  • Analyzing buying styles using profiles of current customers.
Format

Planning sales calls for different buying styles: what to look and listen for, what to say and not say, what to do and not do. Individual and group exercises, case studies, audio-visuals, instruction, and an appropriate dose of light humor.





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